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Certified Organisation Performance Analyst (COPA)

International competency certificate that enables business professionals across various functions and management levels to measure, map, articulate, and leverage comprehensive organisational performance needed in an era of disruptive competition.

Earn Your COPA Certification

Profit is no longer the main benchmark for measuring organisational performance

Just look at modern companies such as Uber, Lyft, and Goto, which recorded losses during their initial public offerings (IPO) yet still attracted substantial investor funding.

Investors now assess organisational performance not only through tangible assets (finance) but also through intangible assets, such as people (human assets), business processes (structural assets), customers (relational assets), and leadership (power assets).

The focus on creating intangible assets has disrupted conventional business practices, giving rise to strategies such as burning capital, building reputation aggressively, offering sky-high compensation, and investing heavily upfront. This intense and destructive style of competition creates collateral damage for traditional companies.

Can conventional companies survive?
Only if they redefine their organisational performance. Profit, as a tangible asset, is only an outcome. Owners and leaders in conventional companies at every level of management must possess COPA competencies that enable them to measure, map, analyse, and improve organisational performance.

HOW COPA HELPS?

COPA provides the competencies needed to measure, map, and multiply organisational performance across three perspectives through 12 modules

TRANSFORMATION
SESSION 1

1st Module: Organisational Performance Today

How can we define sustainable organisational performance?

2nd Module: Financial Statement Analysis

How can we assess financial health using key ratios?

3rd Module: Market Value Added Analysis

How can we measure the market value of debt and portfolio performance?

4th Module: Strategic Profitability Analysis

How can we identify and manage profit drivers effectively?

TRANSFORMATION
SESSION 2

5th Module: Customer Value Creation Analysis

How can we evaluate customer-perceived benefits and costs to improve positioning?

6th Module: Customer Profitability Analysis

How can we calculate and leverage customer lifetime value

7th Module: Product and Price Analysis

How can we analyse product mix and pricing to influence purchasing decisions?

8th Module: Brand Value Analysis

How can we determine the true value of a brand?

TRANSFORMATION
SESSION 3

9th Module: Quality & Value Engineering Analysis

How can we optimise value by balancing both quality and cost?

10th Module: Human Value Analysis

How can we assess whether people practices enhance learning and growth?

11th Module: Strategic Performance Management System

How can we build OKRs that align individuals with organisational goals?

12th Module: Leadership Power Creation Analysis

How can leadership create influence and drive performance?

COPA framework diagram

High-value companies are built by leaders with Leadership Power: the ability to mobilise the organisation and activate the 3E Cycle: Empowering employees, Enlightening customers, and Enriching owners.

When this cycle works, the organisation systematically builds human, structural, relational, and financial assets. The result is the Triple Crown of Value Creation: value for people, customers, and shareholders. This is where performance becomes sustainable and turns into market value.

COPA Training Schedule

Training DateTraining Time and LocationDescriptionStatus
Sat9May
Sat16May
Sat23May
Varies by DayPetra Business School
3-Day Certification
Ongoing
Mon18May
09.00AM - 17.00PMIndonesia
Mon29Jun
Wed1Jul
Fri3Jul
09.00 AM - 17.00 PMOnline (ZOOM Meeting)
3-Day Certification
Registration Closed

If you would like to join the COPA training, please Contact Us
For companies or groups interested in in-house training, we offer customized programs tailored to your preferred schedule and specific requirements.

COPA logoBNC Asia logoAFMA logo

COPA education is designed to help validate your competency in analysing organisational performance

Certified Organisation Performance Analyst (COPA)TM Board Certification from AFMA (Academy of Finance & Management Australia) will be given to those of you who have met our requirements.

Investment worth IDR 14,000,000 which includes meals, modules and certification exams.

Earn Your COPA Certification