Just look at modern companies such as Uber, Lyft, and Goto, which recorded losses during their initial
public offerings (IPO) yet still attracted substantial investor funding.
Investors now assess organisational performance not only through tangible assets (finance) but also through
intangible assets, such as people (human assets), business processes (structural assets), customers
(relational assets), and leadership (power assets).
The focus on creating intangible assets has disrupted conventional business practices, giving rise to
strategies such as burning capital, building reputation aggressively, offering sky-high compensation, and
investing heavily upfront. This intense and destructive style of competition creates collateral damage for
traditional companies.
Can conventional companies survive?
Only if they redefine their organisational performance. Profit, as a tangible asset, is only an outcome.
Owners and leaders in conventional companies at every level of management must possess COPA competencies
that enable them to measure, map, analyse, and improve organisational performance.