Business Outlook 2026

by Devie Deviesa., Ph.D.,OD - 30 December 2025

Read Duration: 12 minutes

Business Outlook 2026
[{'type': 'h1', 'content': '<p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 16pt; line-height: 42.666672px; font-family: Arial, sans-serif;"><span style="font-size: 28px;">Forecast Exists, But Confidence Decides</span><o:p></o:p></span></b></p>'}, {'type': 'p', 'content': '<p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">Start With Data, Not With Mood<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">“What’s the business outlook for 2026?” This question often shows up in boardrooms, industry forums, and owner conversations. Big institutions publish forecasts, the numbers get repeated everywhere, and they quietly become a kind of mental weather for business leaders. Data still matters as a starting point, so we should not begin from emotion alone. Commonly cited forecasts include the IMF projecting global growth around 3.1 percent in 2026, and the OECD projecting global growth around 2.9 percent in 2026. These figures circulate widely and, without realizing it, many leaders treat them like a verdict.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">The Real Outlook Question Is Your Decision<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">But if you ask me about the 2026 outlook, I will answer with a different question. Not about GDP, but about your choices. Will you increase consumption next year? Will you buy a new car? Will you buy a house or renovate? If you run a factory, will you add machines or capacity? If you run retail, will you open new branches or stores? Or Will you invest in employee capability and training?<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">Because in the end, the business outlook is not only a forecast. It is the accumulation of real decisions made by many actors. When most people delay spending, investment, and expansion, the economy feels less promising. However, when many people move, the economy moves. This is especially true in countries where domestic consumption is a major engine, because the collective mood becomes either the accelerator or the brake.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">The Same Forecast Can Produce Opposite Actions<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">That is why the same forecast can produce two opposite reactions. A pessimist reads the same numbers as threats, while an optimist reads the same numbers as a map of opportunity. This does not mean optimism is blind. It means optimism does not hand the steering wheel to headlines.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">As Winston Churchill put it, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” In practice, these two attitudes produce different moves. When competitors postpone expansion out of fear, the bold player gains space. When others stop building talent to protect short term costs, the confident player quietly strengthens capability and is ready when demand returns.<o:p></o:p></span></p>'}, {'type': 'h1', 'content': '<p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-size: 16pt; line-height: 42.666672px; font-family: Arial, sans-serif;"><span style="font-size: 28px;"><span style="font-weight: bold;"><br></span></span></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-size: 16pt; line-height: 42.666672px; font-family: Arial, sans-serif;"><span style="font-size: 28px;"><span style="font-weight: bold;">Business Outlook as a Whole Mindset Read</span></span></span></p>'}, {'type': 'p', 'content': '<p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">Four Signals, Four Ways Leaders Say Yes</span></b><br></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">Outlook Is an Accumulation of Yes Decisions. If outlook is the sum of decisions, then the questions above, car, renovation, capacity, stores, training, are the most concrete way to read it. Those decisions do not come from one signal. They come from four different signals, interpreted through four intelligence mindsets: Thinker, Dreamer, Challenger, and Lover. When each mindset sees positive signals, it becomes more willing to say “yes” to consumption, investment, and expansion, each for a different reason.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif; color: rgb(0, 200, 248);">Thinker</span></b><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">: Confidence Comes From Data Stability<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">For the Thinker, outlook is evidence. The Thinker watches data not to panic, but to read direction through indicators such as consumption trends, inflation, interest rates, exchange rates, credit growth, purchasing power, retail sales, PMI, logistics flow, and other industry measures. The Thinker asks whether demand is strengthening or weakening, whether the cost of capital is rising or falling, and whether risks are becoming more controllable. When indicators become more stable, trends become clearer, and risks can be priced, the Thinker starts saying “yes” to practical moves like spending more, upgrading assets, renovating, adding capacity, opening branches, and developing people. Not because of excitement, but because the numbers make the move rational. The Thinker’s outlook is pattern clarity that produces measured confidence.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif; color: rgb(138, 220, 68);">Dreamer</span></b><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">: Confidence Comes From Innovation Momentum<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">The Dreamer reads outlook through a different question: Is the future being created? The Dreamer looks for signals that governments, businesses, and markets are experimenting, innovating, and discovering new ways to create value. The Dreamer watches for new products, new service models, real digital adoption, redesigned ways of working, and new categories that suddenly show demand. When the Dreamer sees this creative energy, the Dreamer also says “yes” to investment and expansion for a distinctive reason, to claim new space before others realize it is real. The Dreamer buys, builds, and expands not only because the economy is improving, but because a new playing field is forming. The Dreamer’s outlook is creation energy that fuels first mover courage.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif; color: rgb(251, 199, 42);">Challenger</span></b><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">: Confidence Comes From Deals and Alliances<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">The Challenger reads outlook from the field. Are players forming alliances and entering new negotiations? In hard times, growth often comes from new agreements, such as supply chain partnerships, distribution collaborations, investment consortiums, creative financing structures, joint go to market efforts, and renegotiated contracts so everyone can survive. When this signal is positive, the Challenger says “yes” because room to move opens up. The Challenger opens branches if leases can be negotiated. The Challenger adds capacity if suppliers and distributors can be secured. The Challenger buys assets if the deal structure and payment terms support cash flow. The Challenger’s outlook is coalition movement because the economy moves when people stop waiting and start making deals.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><o:p>&nbsp;</o:p></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif; color: rgb(255, 49, 83);">Lover</span></b><b><span style="font-size: 14pt; line-height: 37.333332px; font-family: Arial, sans-serif;">: Confidence Comes From Trust and Ecosystem Health<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">The Lover reads outlook from relationship quality. How strong are the ecosystem and social cohesion? The Lover watches trust between companies and customers, between companies and employees, between business and communities, and between industry and regulators. The Lover looks for transparency, fairness, care, and cooperation that reduce social friction. When this signal is healthy, the Lover also says yes to spending and investment, because growth will not destroy the foundation. The Lover invests when employees are ready to grow together, customers still trust, communities accept the business, and the company is not building a reputational time bomb. The Lover’s outlook is ecosystem trust, because stable growth is hard when relationships are cracked.<o:p></o:p></span></p>'}, {'type': 'p', 'content': '<p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><b><span style="font-size: 16pt; line-height: 42.666672px; font-family: Arial, sans-serif;">Outlook Is Not One Signal<o:p></o:p></span></b></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">A mature outlook appears when all four signals align. Data improves without innovation and you get an economy that is stable but flat. Innovation without alliances produces ideas that never scale. Alliances without trust collapse quickly. Trust without data discipline turns optimism into wishful thinking.&nbsp;</span><span style="font-family: Arial, sans-serif;">This is why whole mindset matters. The Thinker secures reality. The Dreamer secures the future. The Challenger secures momentum. The Lover secures durability. And when all four read positive signals, something practical happens. More leaders start saying yes to the decisions that actually move an economy: consuming, buying, renovating, adding capacity, opening new outlets, and developing people. Not because forecasts guarantee success, but because measured confidence beats endless delay.</span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;"><br></span></p><p class="MsoNormal" style="margin: 6pt 0cm 0cm; line-height: 32px; font-family: Aptos, sans-serif;"><span style="font-family: Arial, sans-serif;">So the 2026 outlook is not only a growth percentage. The 2026 outlook is the quality of collective decisions. Forecast exists, but confidence is shaped by the mindset you use.<o:p></o:p></span></p>'}, {'type': 'p', 'content': '<p style="margin: 6pt 0cm; font-family: &quot;Times New Roman&quot;, serif; line-height: 24px;"><span style="font-family: Arial, sans-serif;">Make it a good day!<o:p></o:p></span></p><p style="margin: 6pt 0cm; font-family: &quot;Times New Roman&quot;, serif; line-height: 24px;"><span style="font-family: Arial, sans-serif;">Greeting transformation<o:p></o:p></span></p>'}]

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